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Now you can use the following steps to complete your keyword search. The goal is to locate out what the monthly search volume for a particular keyword. We also need to know how much competition there is for our particular keyword. It is necessary that you keep track of your outcomes, and the ultimate way to do this is to create a spreadsheet of some description. You can use Excel or Word for this exercise. This way, you won’t have to recall critical info in your mind.

Let’s suppose you are starting off from scratch. You’ve got a parcel delivery service with which you would like to create traffic. Now, what keywords might you use that will correctly reflect your niche business? Let’s use a tool that will generate some ideas for you.

There are many tools online that you can use that will help you with this exercise. Key in your niche idea; that is “parcel delivery”. Now, you should be presented with a summary of keywords that matched to your parcel delivery term. On the right-hand side, you will probably see the approximate monthly search volume. Make an observation of how many monthly searches are produced for your particular keyword. Then scroll down and have a look at the additional keywords to consider section. Now, add any new keyword that you think fits your niche, and make a note again of the monthly searches.

Once you’ve completed that exercise it is time to discover how much competition there is online for each of your keywords. Go to one of the main browsers and type in your chosen keyword in quotes. So parcel delivery will be “parcel delivery.” Today there were 604,000 competitors for this particular keyword. Let’s test adding a word to vary it. Key in “next day parcel delivery.” Now, there’s 2,540 competitors for this term. It is a very excellent keyword to use, as well as be fairly easy to get up 10 search result.

At this moment, repeat the activity for all your other keywords you have and you desire to use. Record the details in your spreadsheet. Make a note of the monthly searches and the amount of competitors for each keyword.

Yet another incredibly useful tool you should use is one that gives you suggestions for keywords and their monthly searches. Just use the free tools. There is definitely no need so that you can buy a keyword tool for this minor project, unless you desperately want to. There are hundreds of keyword tools available, but these two should adequate. Once you’ve gathered your list of keywords, there exists a little extra research you can do to evaluate the strength of your competition that is already on the first page of the search result. You are aiming to unseat your competition for rankings by taking their spots.

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